What is it all about?

A Brief History & Liquorice Trivia

What is natural liquorice?

Did you know that because it has unique health properties, the pharmaceutical industry uses harvested natural liquorice?Liquorice is extracted from the natural roots of a plant; Glycyrrihiza Glabra (Sweet Root). Nature has gifted the Liquorice plant with super health qualities that have been used to treat health issues since the earliest times. The confectionery industry only uses some.

We very much believe in the health benefits of natural Liquorice too, using it as an ingredient in a variety of non-confectionery products including luscious soap.

Love Liquorice? Munch on some history

For an awfully long time Liquorice has been made with love. In the beginning…

700BC; You are in royal company. The roots were found in Egyptian tombs and as early as 700BC Mesopotamian (try saying that at the end of an evening) stone tablets show liquorice plants were cultivated to treat the Royal masters. Most ancient cultures used it.

Liquorice Trivia

Natural Liquorice is over 50 times sweeter than sugar. Making it the sweetest naturally occurring compound on this planet.

When Jaws uses his steel teeth to bite through the cable car line in the 1979 James Bond film Moonraker, he is actually munching a mouthful of yummy Liquorice. No wonder he took his time.

Where do you find it?

The Isle of Wight is a great haven for Liquorice Lovers. Queen Victoria had a large bundle delivered once a month to Osborne House. Now its H.Q. for Saint Valentines Liquorice Company. Calabria is the heart of traditional Italian production. Growing like weeds its particularly rich in the compounds that give it its unique flavour. However we have made it easy for you to now, just take a look at our shop for some tasty natural liquorice ideas.

Some More History…

The Romans

Romans marched their armies with the troops chewing the root as a medicinal stick and they knew a thing or two about keeping an army happy and conquering.

The Middle Ages

Dark times for some , but the crusaders and monks were bright enough to bring liquorice back to England.

16th Century 

Monks were recorded cultivating liquorice in the 16th century (think Tudors) in Pontefract. (Where? A town in West Yorkshire which gave its name to Liquorice delights)

1750 Pontefract

Demand for Liquorice root grows, for its medicinal properties and to make Pontefract cakes. By 1750 there were 47 Liquorice growers in Pontefract. George Dunhill (chemist) claims to have made the first Liquorice confectionery by adding sugar.


By 1920 Pontefract had 10 factories employing many women hand rolling liquorice pipes and cakes (legend has it that women make the best cigars too, rolling them against their thigh, but we admit the quality of liquorice probably has more to do with where it comes from)

Demand outstripped supply and all liquorice extract is imported from Calabria, Italy, recognised as the best. (Other Calabrian exports include Steve Tylers family, of Aerosmith, dad to the luscious Liv)

World War II

Gloom descended with World War II – and sugar rationing until 1954. Together they stopped the UK Liquorice industry. And if that wasn’t enough, the snack and chocolate industry grows during the 1970’s. Poor old Liquorice is fast going out of fashion. 

At Last Some Good News

May 1994

Saint Valentines Liquorice Company starts to supply quality gourmet liquorice from individual producers. And the rest is history as they say. 

All so that you can enjoy it now..

Reviews from customers

“Loooooove the Maku Laku Liquorice fondant discs that you sell, they are soooooo yummy I bought 3 lots while at Garlic festival Sunday and they were all eaten by Monday night!” – Sammy A.

“It really is the best on the market!” – Mark E.

“Brought a mixed bag at Cowes week and I’m in love!” – Hayley H.

“Yum!!!!!” – Janine H.

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