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Celebrating 31 years of bringing you the world’s best liquorice.

liquorice sticks for the liquorice mixed bag at Saint Valentines Liquorice Co

The Story Behind the Liquorice Mixed Bag

How Saint Valentine’s Liquorice Company began — and how the Mixed Bag became our signature. Valentine’s Day, 1994. I had a liquorice business concept forming, mostly in my head, but I had also taken a few practical steps. I’d secured an exclusive contract to import a brand-new liquorice product to the UK. A small bank […]

licorice pizza

How We Found Ourselves in ‘Licorice Pizza’ St Vals

Our company, born on Valentine’s Day 1994, shares a cosmic connection with the character Gary Valentine from Paul Thomas Anderson’s ‘Licorice Pizza’. As we navigate our journey much like Gary’s path in the film, we’ve earned loyalty and acclaim without compromising on quality. Join us as we explore the uncanny parallels between our story and this cinematic masterpiece.

Liquorice timeline graphic

Liquorice Timeline: A Sweet Journey Through History

The history of Liquorice is rich and storied, with countless twists and turns over the centuries. That’s why we’ve created this detailed Liquorice timeline. Explore the timeline above, or read on for more in-depth insights into this sweet story.

Hot Cross Buns

Hot Cross Buns-Liquoricey Buns! Sweet Love.

The difference between homemade and shop-bought Hot Cross Buns is incredible; they are worth having a go at, and these with a liquoricey flavour can’t be bought anywhere, and they are so delicious, we love them!

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30 years plus in business

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