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Celebrating 31 years of bringing you the world’s best liquorice.

licorice pizza

How We Found Ourselves in ‘Licorice Pizza’ St Vals

Our company, born on Valentine’s Day 1994, shares a cosmic connection with the character Gary Valentine from Paul Thomas Anderson’s ‘Licorice Pizza’. As we navigate our journey much like Gary’s path in the film, we’ve earned loyalty and acclaim without compromising on quality. Join us as we explore the uncanny parallels between our story and this cinematic masterpiece.

Purple flowering Liquorice plants in rows in flat fields with Pontefract Castle behind them with a sun set for Pontefract cakes

Discovering the Secrets of Pontefract Cakes in Black, Bold, and Delicious

Pontefract Cakes, the beloved liquorice treats, holds an intriguing secret within the small market town of Pontefract, Yorkshire. Born from the Norman conquest and home to a rich history of royal battles and posh affairs, Pontefract Cakes have been more than just a treat; they’ve been considered a great medicine for centuries. What could have […]

a jar with spilled Bassetts Liquorice Allsorts Sweets

Liquorice Allsorts: A Quick Guide to the Classic Treat  

When George Bassett made the daring move to establish his company in 1842, he never predicted its success. But as of 1852, shortly after the opening of the first factory in Sheffield, South Yorkshire, his venture began to bloom and thrive. Bassett’s steady growth was powered by its flagship product: Bassetts Liquorice Allsorts Sweets. This […]

bunch of liquorice sweets

Uncovering the Delicious Secrets of Liquorice Sweets

Welcome to the fascinating world of liquorice sweets! It’s a treat millions of people worldwide have enjoyed for centuries. You probably already have your favourite brands and types of liquorice you love most, but have you ever wondered about the origins of this unique flavour? The definition of confectionery is any food made from sugar, […]

Barratts hard liquorice sticks

Barratts hard liquorice sticks 

Barratts Hard Liquorice Sticks – A classic British sweet made by Barratt’s. The original recipe has been kept secret since 1892.  In recent years, the popularity of liquorice has increased significantly. It is now sold in almost every country around the globe. Because of this rise in demand, production and quality standards have gone up. […]

Licorice Allsorts

The Best Story of Licorice Allsorts

When George Bassett founded his sweet company in 1842, he could never have imagined the success his business would bring him. Bassett’s first factory opened shortly after in 1852 in Sheffield, South Yorkshire, and the company has remained there ever since! One of Bassett’s most popular products is Licorice Allsorts. But how did this delicious […]

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