About us

Your Favourite Liquorice Brand.

Nearly four decades ago, our founder, Erling McCracken, met an old yoga guru while travelling in India. The yogi instructed him on the basis of living a happy and fulfilling life—a daily discipline of yoga, meditation and a stick of liquorice. Enlightened, Erling returned to the UK and, in 1994, founded Saint Valentines Liquorice Company. Innovators of liquorice confectionery and market leaders in quality liquorice and liquorice-related products ever since, with an enviable reputation for service and customer care.

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Learn about our shop details and policies.


7 Arthurs Hill,

Store Hours

Mon-Fri: 9am – 4.30pm
Sat: 9am 12am
Sun: Closed




Tel: 01983 862948
Mob: 07966 373 576

Frequently Asked Questions

1. Where do you source your liquorice from?

At Saint Valentine’s Liquorice Co, we source our liquorice from premier global suppliers who adhere to strict quality control and environmental standards. Our suppliers value sustainability and ethical practices, ensuring that we create top-quality products for our customers.

2. Are your liquorice products suitable for specific dietary needs?

Yes, we understand the importance of accommodating diverse dietary preferences. We offer a selection of vegan, vegetarian, and gluten-free liquorice options. Each product is clearly labelled with dietary information, so you can confidently enjoy our treats.

3. What sets Saint Valentines Liquorice Co apart from other Liquorice companies?

We take pride in sourcing the finest quality liquorice from around the world. After nearly 30 years in business we know good liquorice, carefully selects suppliers known for their premium ingredients, ensuring the most authentic and flavourful liquorice treats for our customers. Plus, with over 30 years of experience in the liquorice business, we certainly know our liquorice.

4. Can I find Saint Valentines Liquorice Co products in local stores?

While we primarily operate online, we do attend some events with our stalls. partner with select retailers to make our liquorice available in certain locations. Check our “Events Calendar” page to find an event near you. Our online store, however, is always open for convenient ordering and direct delivery to your doorstep.

Returning Your Product

We understand that sometimes, things go differently than planned, and you may need to return a product. While our items are mainly perishable, we do accept returns for faulty goods and under exceptional circumstances, we might consider other returns.

  • Visit the Refunds Policy page and fill out the Return Request Form.
  • Send your product back to us.
  • We’ll process the return asap!

Embracing Sustainability

At Saint Valentines Liquorice Co., we believe in a better future for our planet. That’s why we have taken a proactive approach to sustainable packaging. Every liquorice product you order from us is carefully packed in eco-friendly, recyclable materials.

This isn’t just about reducing waste and minimizing our carbon footprint – it’s about preserving the freshness of our sweets too. We’re committed to delivering the highest quality products in a way that respects our environment.

Trusted Business

For 30 years, Saint Valentine’s Liquorice Co. has been a trusted name in the confectionery industry.

Secure Checkout

Our checkout process is one of the most secure in the business. We offer secure checkout via Stripe and PayPal for your shopping convenience.

Product Warranty

We stand behind everything we do! If you’re not satisfied with our products, visit the Contact page and let us know what we can do for you.