In the begining
Nearly three decades ago, our founder Erling McCracken met an old yoga guru while travelling in India. The yogi instructed him on the basis for living a happy and fulfilling life. A daily discipline of yoga, meditation and a stick of liquorice. Enlightened Erling returned to the UK and in 1994 founded Saint Valentines Liquorice Company. Innovators of liquorice confectionery and market leaders in quality liquorice and liquorice related products ever since, with an enviable reputation for service and customer care.
The perfect union of happiness and Liquorice
The perfect union of happiness and Liquorice has always been Saint Valentines passion, devoted to bringing you the world’s most delicious liquorice. Liquorice sweets come from Liquorice roots, and we are proud of our roots too. As the Original Festival Liquorice sellers since 1994. We attend all the major and boutique UK festivals and shows and are still, er, leading the field…(sorry!)
Sharing our passion
Everyones got a Liquorice story...What's Yours?
Do you have a Liquorice Story to share with other Liquorice Lovers?
We think you probably do. Our mission has always been that life’s rich experiences are worth sharing. If there is one thing we have learned from our customers, it’s that; everyone has their own unique Liquorice story.
Share Your Liquorice Stories
Join our Liquorice Fans Community
Our Awesome Features
We aim to please.