About Us

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Your Favourite Liquorice Brand.

Nearly three decades ago, our founder Erling McCracken met an old yoga guru while travelling in India. The yogi instructed him on the basis for living a happy and fulfilling life. A daily discipline of yoga, meditation and a stick of liquorice. Enlightened Erling returned to the UK and in 1994 founded Saint Valentines Liquorice Company. Innovators of liquorice confectionery and market leaders in quality liquorice and liquorice related products ever since, with an enviable reputation for service and customer care.

Numbers Speak For Themselves!

28 +

Years in business


Meters of Liquorice Sticks Sold


Curated Products

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These have got to be the best I’ve ever eaten. Different flavours to try and enjoy. Have to hide them from the family, or they’re gone in a flash.😁.

happy 60


About Saint Valentines Liquorice Company

Everyone got a Liquorice story… What’s Yours?

Our mission has always been that life’s rich experiences are worth sharing. If there is one thing we have learned from our customers, it’s that; everyone has their own unique Liquorice story.

Only Quality Liquorice Products!

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  • Italian Liquorice
  • Finnish Liquorice
  • Dutch Liquorice
  • New Zealand Liquorice
  • Organic Liquorice
  • Vegan
  • Vegetarian
  • Organic Liquorice Powder
  • Hand packed
  • 100% recycled packaging

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